Skin-care firm First Aid Beauty has a new minority investor: Castanea Partners.
Founded in 2009 by Lilli Gordon, who remains chief executive officer, the company’s range includes cleansers, exfoliates, moisturizers, serums and masks. All are free of known allergens, according to Gordon.
Steve Berg, managing partner at Castanea, and Janet Gurwitch, operating partner at Castanea and founder and former ceo of Laura Mercier, will join Clive Bode and Karen Mills on First Aid Beauty’s board of directors.
“First Aid Beauty is uniquely positioned in the personal care and beauty industry, and is an exciting opportunity for Castanea,” Berg said. “We very much look forward to working closely with Lilli and the team to support the company’s continuing growth.”
“Lilli and the team have developed a differentiated brand in the prestige category with a compelling range of products,” Gurwitch said. “FAB has great potential.”
Gordon said: “Having personally grown First Aid Beauty every step of the way, I could not imagine a better partner than Castanea. They embrace our brand philosophy and have a deep understanding of the sector and a proven track record. We look forward to working together to fuel our original rescue mission to provide easy to use, effective, feel good solutions for universal skin challenges.”
In the U.S., First Aid Beauty is sold in Sephora. It is also available internationally online and in brick-and-mortar specialty stores.
Financo represented First Aid Beauty in the transaction.