Cherokee Global Brands said it inked a deal with Ahold Czech Republic, a unit of Koninklijke Ahold NV, to bring its Cherokee Brand into the Czech Republic.
The Sherman Oaks, Calif.-based company said the deal includes distribution of the brand into 80 of Ahold’s Albert stores. Cherokee Global Brands described the deal as “a multiyear license agreement” that includes “a wide range of Cherokee family lifestyle categories including men’s, women’s and children’s clothing, essentials, footwear and accessories.”
Financial details of the agreement were not disclosed. Ahold operates 330 Albert’s stores in the Czech Republic. The launch of the brand into the 80 units is set for this fall.
Howard Siegel, president and chief operating officer at Cherokee Global Brands, said the “Cherokee brand has had a long and marketable history throughout Central Europe.”
“Our 360-degree platform provides Ahold with turnkey design, merchandising and implementation solutions that will ensure speed to market, in addition to immersive, engaging in-store experiences for Albert customers,” Siegel said. The company also noted that the brand’s rollout will “include family lifestyle and back-to-school campaigns, which Cherokee Global Brands will support with a fully integrated marketing plan, including social and digital outreach and public relations events that evoke the brand’s iconic American family lifestyle sensibility.”
Milan Hladil, commercial director of Ahold Czech Republic, said the company is “confident that the debut of the Cherokee brand in Albert Stores will be fully embraced by Czech consumers.”
Early this year, Cherokee Global Brands unveiled a series of licensing agreements aimed at expanding its brands across the globe. Aside from its namesake Cherokee brand, the company’s portfolio includes Carole Little; Tony Hawk; Signature Apparel and Hawk Brands; Liz Lange; Everyday California; Sideout; ále by Alessandra, and Flip Flop Shops.
The company’s retail, franchise and e-commerce “platform partnerships” include deals with Target Stores and Kohl’s in the U.S.; Sears Canada and Wal-Mart in Canada, and Argos & Sports Direct in the U.K. and Ireland, among many other countries in South America, Asia, Europe and Middle East.