Cherokee Inc. has found a new home for its Cherokee and Liz Lange brands in Canada — Sears Canada Inc.
Both brands had been licensed to Target’s stores in the Canadian market before the retailer elected to close its operations in the country in January.
Henry Stupp, chief executive officer of Cherokee, which now does business as Cherokee Global Brands, said last week, as the company reported fourth-quarter results, that the firm was in “advanced discussions with a new Canadian retail partner” for the Cherokee brand.
Target continues to hold the rights to both brands in the U.S.
Both agreements are effective May 3 with Cherokee men’s, women’s and children’s apparel, footwear and accessories and Liz Lange Maternity and Sportswear scheduled to arrive in stores and online at www.sears.ca in spring 2016.
Ron Boire, president and ceo of Sears Canada, said the addition of Cherokee “supports Sears Canada’s strategy to bring a meaningful collection of both private and exclusive national brands to our customers coast to coast. Cherokee is a world renowned national brand to which Canadians want access in person and online.”
The addition of Liz Lange, he noted, should appeal to expectant mothers, who “shop us for nursery equipment and infant apparel in significant numbers, and we expect Liz Lange maternity wear to be a solution that fulfills the needs of expectant moms to find clothes for themselves.”
Howard Siegel, president and chief operating officer of Cherokee, commented, “In addition to Liz Lange Maternity wear, the Canadian consumer will now be able to buy stylish sportswear at affordable prices that extends ‘Liz Lange Style’ beyond maternity.”
Cherokee acquired Liz Lange Maternity and Completely Me from an affiliate of Bluestar Alliance LLC for $14 million in September 2012.
Sears Holdings Corp. spun off the bulk of its 51 percent stake in the Canadian operation through a rights offering last year.