By  on March 22, 2019

Levi Strauss & Co. spent 166 years building a brand strong enough to be everything from work-ready gear for gold miners to touchstone for the rock ‘n’ rollers to part of the new casual uniform.

That cultural cachet and a blockbuster initial public offering — which saw the stock jump 32 percent to $22.41 for an $8.1 billion valuation — was just enough to get the New York Stock Exchange to relax its strict no-denim policy.

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