Coldwater Creek stores and its Web site begin going-out-of-business sales today.

Discounts of between 30 percent to 50 percent off original prices will be offered on all inventory, including new items for summer.

A joint venture between Gordon Brothers Group and Hilco Merchant Resources was approved by a bankruptcy court to manage the GOB sale process.

The retailer’s website noted that all sales are final, and that it was accepting its Coldwater Creek gift cards.

The retail chain was founded in 1984.

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