By  on January 10, 2017

Coty Inc.’s acquisition spree continues, this time with the company buying a majority stake in beauty company Younique for $600 million.

Younique, founded in 2012 by siblings Derek Maxfield and Melanie Huscroft, creates and sells makeup and skin-care products through peer-to-peer social selling — essentially, a virtual Tupperware party but for Younique’s products. The process combines its sales force, called independent presenters, with the company’s technology platform, which specializes in mobile-first e-commerce.

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