NEW YORK — Cindy Crawford, the beholder of one of modeling’s most famous faces, has signed a deal with IMG to represent her in all areas of fashion and marketing.
The supermodel is said to be turning to the powerhouse to bolster her licensing prowess, especially with large corporations with a global reach. Another priority is Cindy Crawford Home, which was launched last year with Rooms to Go and will wholesale nationally for the first time later this year. There are also plans to pursue other licenses in the home category, according to an IMG spokeswoman.
In addition to her home collection, Crawford has her Meaningful Beauty skin care line, signature fragrances with Cosmopolitan Cosmetics and an ongoing spokeswoman deal with Omega watches. Widely recognized for her magazine covers and work with Revlon and Pepsi, the 40-year-old mother of two most recently appeared in Liz Claiborne’s spring 2006 ad campaign.
In the early Nineties, Crawford was ahead of her peers in terms of using her name to increase her fortunes beyond the runways and photo studios. Crawford spent six years hosting MTV’s “House of Style,” bought a piece of the Planet Hollywood chain of restaurants and appeared in her own fitness videos. By 1995, Forbes magazine pegged her as the highest-paid model with an annual income of around $6.5 million. Said to be savvy about her earning capacity, she allegedly gave up her chemical engineering studies at Northwestern University, when she realized she could earn more money modeling.
Aside from having employees in 30 countries, IMG has two business divisions: Sports & Entertainment and IMG Media. That could bode well for Crawford, whose film debut, “Fair Game,” tanked at the box office. The IMG spokeswoman could not say if Crawford plans to reignite her acting career.