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NEW YORK — Diesel USA is taking aim at three Midtown Manhattan firms for allegedly selling counterfeit jeans.<BR><BR>In a complaint filed in Manhattan federal court on May 3, Diesel accused Great Value Inc. and its president, Christine Yuen, of...

NEW YORK — Diesel USA is taking aim at three Midtown Manhattan firms for allegedly selling counterfeit jeans.

In a complaint filed in Manhattan federal court on May 3, Diesel accused Great Value Inc. and its president, Christine Yuen, of selling counterfeit Diesel jeans out of its Seventh Avenue office. The complaint characterizes Yuen as a “moving, active, dominating and controlling force behind” the counterfeiting activity, which has allegedly been going on since January 2003. The complaint further states that Yuen conducts business online, via a Web site called garmentcloseout.com.

Also named as defendants are Broadway retailers Antique Orange and O.M.G. Inc., both of which allegedly stocked their shelves with counterfeit jeans purchased from Great Value.

Great Value and O.M.G. did not return calls for comment. No phone number was available for Antique Orange.

This isn’t the first time Diesel’s legal department has dealt with O.M.G. According to the suit, that firm was known to sell counterfeit jeans from several retail locations as far back as 2002. A cease-and-desist letter was sent to the company on Feb. 7, 2002. Six days later, O.M.G. agreed to stop selling the fakes.

The suit alleges violations on eight counts, including trademark infringement, false designation of origin and false advertising. The company is seeking a permanent injunction to bar further sales and an unspecified amount in damages.

This story first appeared in the May 19, 2005 issue of WWD. Subscribe Today.

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