By  on September 5, 2019

In 2018, Dior entered the realm of mega brands, becoming luxury’s sixth player to attain sales in excess of 5 billion euros, joining the ranks of Louis Vuitton, Chanel, Gucci, Cartier and Hermès.

According to a new Morgan Stanley research report, fast-growing Dior has become an appreciable earnings driver for parent LVMH Moët Hennessy Louis Vuitton, though it still trails Chanel in terms of profitability. But “we see no structural reason for Dior’s profit contribution not to get close to that of Chanel’s today [currently 3x higher].”

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