PARIS — Each x Other has partnered with Handsome Corp., an affiliate of Hyundai Group that will help boost the brand’s retail presence in South Korea.
Over the next five years, the French brand plans to open more than 10 new units across the country, including one at the Hyundai Pangyo department store in Gyeonggi.
The Each x Other stores are to carry the label’s complete collections while also functioning as galleries for those artists who had previously collaborated with the brand on a series of capsules within its “Art Meets Fashion” project.
Each x Other, which was founded by Jenny Mannerheim and Ilan Delouis, counts four shops-in-shop worldwide, two of which are in South Korea.
Hyong Jong Kim, chief executive officer of Handsome Corp., said he first took notice of the brand through the Tom Greyhound concept store, which is also part of the group’s portfolio, and stressed Each x Other’s potential as a monobrand.