By  on May 11, 2016

Bombarded by digital messages, stressed financially and overwrought emotionally, there’s almost nothing left of the traditional shopper who fits neatly into demographic norms. The preconceived notions that brands and merchants have used for decades to understand their customers and coax them to purchase are gone. Forever.

This story first appeared in the May 4, 2016 issue of WWD. Subscribe Today.

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