E.l.f. Cosmetics makes cosmetics, skin-care and beauty tools priced between $1 and $30.

Elf Cosmetics has filed to go public.

The mass-market beauty company has filed an S-1 with the U.S. Securities and Exchange Commission to list its shares on the public markets.

J.P. Morgan, Morgan Stanley, Piper Jaffray and Wells Fargo Securities are among the bookrunners for the move, according to the SEC filing. William Blair, Cowen & Co., BMO Capital Markets, Stifel and SunTrust Robinson Humphrey are also listed.

The business listed $96.8 million in sales for the first half of the year, the filing shows.

Alan and Joseph Shamah launched Elf, which stands for eyes, lips, face, in 2004. Elf makes cosmetics for eyes, lips and face, and also branched into skin-care and beauty tools. Elf products range from $1 for brightening eyeliner to about $30 for brush sets.

The business has been majority-owned by private equity firm TPG Growth, the middle-market investment arm of TPG, since 2014.

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