By  on November 20, 2018

MILAN — Is the Internet the new Wild West? Digital platforms offer countless opportunities but there are risks that need to be taken into consideration as regulations on several fronts are few and far between. Prada chairman Carlo Mazzi exclusively talked with WWD about the group’s approach to all things digital ahead of the second “Shaping a Future” event to be held in Milan on Nov. 20, exploring the relationship between sustainability and digital innovation, and once again in a partnership with The Schools of Management of Politecnico di Milano and the Yale Center for Customer Insights. Miuccia Prada and her husband Patrizio Bertelli, who share the chief executive officer title, have been vocal about research into more ecological materials and investing in sustainable industrial complexes surrounded by greenery and vineyards. Choosing his words carefully and conveying his personal interest in the subject matter, Mazzi here joins the conversation, one that revolves around the topic of the event, “Shaping a Sustainable Digital Future.” The relationship with the customer has become ever more central and the chairman explains how Prada is focusing on building and developing it, but, in the end, he underscores that, despite the technological innovation and the changes in the industry, product and quality are what the customer comes back to.

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