NEW YORK — Nivea, already a global leader in skin care, is looking for a bigger piece of the $1.4 billion U.S. face care market. The brand will reintroduce its Visage collection in the U.S. in March, an effort that could result in first-year retail sales of $84 million. For more, see today’s story Nivea Visage’s Major Makeover.
This story first appeared in the January 9, 2004 issue of WWD. Subscribe Today.