NEW YORK — Federated Department Stores named a new management team for its St. Louis-based Famous-Barr division, which will become Macy’s Midwest on Feb. 1.

William P. McNamara was named chairman and chief executive officer of the division, and Brian L. Keck, president and chief operating officer.

Federated said it is reviewing potential opportunities for Famous-Barr’s current management — president and ceo Ira Pickell and chairman Duane T. Nicks.

The division consists of 42 stores in five states under the names of Famous-Barr, L.S. Ayres and The Jones Store. As of Feb. 1, it will retain 38 of those stores and assume responsibility for 38 Kaufmann’s locations in New York, Ohio, Pennsylvania and West Virginia, and six Macy’s stores in Pennsylvania and Indiana now operated by Federated’s Macy’s Central division. All stores will convert to the Macy’s nameplate in fall 2006.

In addition, Macy’s Midwest in 2007 will assume responsibility for another 24 Macy’s, three former Kaufmann’s and one former Famous-Barr store in Ohio, Kentucky, Indiana and West Virginia. By early 2007, Macy’s Midwest will operate approximately 110 stores in nine states stretching from Kansas to Pennsylvania.

In 2004, Famous-Barr’s sales were $1.07 billion. Stores that will be part of the Macy’s Midwest division in 2007 generated about $2.4 billion in 2004. Sales volume of stores operated by the division is expected to more than double, Federated said.

McNamara most recently was vice chairman of The May Department Stores Co., which was acquired by Federated on Aug. 30. In addition to his new role at Famous-Barr, McNamara continues to oversee Marshall Field’s and four former May Co. divisions until those four divisions are consolidated with Federated’s existing Macy’s divisions in February. McNamara reports to Federated vice chairman Susan D. Kronick.

Keck was corporate senior vice president for human resources of May. He maintains interim corporate human resources responsibility through the merger process and reports to McNamara.

This story first appeared in the October 18, 2005 issue of WWD. Subscribe Today.

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