PARIS — Sales of prestige beauty products in France dipped 0.9 percent in 2015, weighed down particularly by a lackluster fragrance business.
French selective perfumeries generated revenues of 2.9 billion euros, or $3.22 billion, according to The NPD Group. Private-label products’ sales continued to progress in the 12-month period, as did those of makeup and skin care.
In December, prestige beauty products’ revenues declined 1.9 percent, following the second wave of terrorist attacks in the country in 2015.
Selective perfume sales declined 1.6 percent last year versus 2014, due primarily to poor sales in November and December. Revenues from women’s selective fragrances were down 2.8 percent, while men’s prestige scent sales dipped 0.6 percent. Bucking the downward trend were boxed sets, whose sales rose 4.7 percent.
Skin-care products also posted their best results in two years, with a revenue rise of 0.6 percent.
Despite a difficult December, when makeup sales declined 1.1 percent, the category posted its strongest performance since 2013, with a 0.4 percent progression. That business was bolstered by lipstick, whose revenues advanced 8.5 percent in the year.
Dollar figures are converted at average exchange for the period to which they refer.
“Retailers adapted to the evolution of the market in proposing an omnichannel experience to their clients and maintaining affordable pricing with loyalty offers,” stated William G. Koeberlé, president of the Fédération Française de la Parfumerie Sélective. “The market was on the rise before the attacks, which led to a decline in footfall in the last two months of the year, which are the most important for sales in the profession.”
The FFPS, which represents more than 80 percent of prestige perfumery sellers in France, comprises almost 1,700 points of sale.