PARIS — France’s selective perfumery sales dipped 0.6 percent in 2014, according to the Fédération Française de la Parfumerie Sélective (FFPS).
The federation said that the channel was “holding ground” with revenues of 2.9 billion euros, or $3.86 billion at average exchange for the period. (The numbers do not include sales from online or private labels.)
“The perfume industry came out on top, [with gains of] 0.2 percent in a year where no significant launch supported this growth,” the FFPS stated.
It called December “disappointing,” with overall sales down 0.6 percent versus the same prior-year period.
Last year, makeup sales in selective perfumeries in France declined 0.1 percent.
“Still, the situation is by no means uniform,” according to the federation. “While multiuse makeup (such as palettes, lipsticks-blush) grew 128.4 percent, foundation grew 2.1 percent. Gift boxes underwent the most extensive fall, of 14.7 percent, and to a lesser extent, eye makeup with a 4.6 percent [decline in] value.”
After a high level of business over the past few years, skin-care revenues fell 3.8 percent. Within that category, sales of moisturizers were down 7.2 percent; eye treatment revenues retreated 6.6 percent, and anti-aging treatment sales dipped 3.1 percent.
Selective perfumeries in or near city centers — sustaining market share of 14.5 percent — posted a sales decline of 5 percent versus 2013, against a 9.8 percent decrease in 2013 over 2012.
“Chains that have entered a new phase of concentration still represent 76.6 percent of the market and have managed to limit the erosion of their in-store sales revenue [which was down 0.1 percent], while department stores (with 8.7 percent of the market), which propose, notably in Paris, an especially luxurious customer experience, are performing well (at plus 2.6 percent),” the FFPS stated.
“Despite a rather difficult economic context, selective perfumery has been successful in maintaining its position and remains an attractive sales vehicle for customers and for brands,” stated William G. Koeberlé, president of the FFPS.