By  on June 18, 2019

As tariff tensions continue, it could become a problem for Gap shoppers.

“At the end of the day, we will be forced to pass [tariff costs] on to customers through price increases,” Teri List-Stoll, executive vice president and chief financial officer at Gap Inc., told investors Tuesday during the Jefferies Consumer Conference on Nantucket, Mass. “We’ll do that in a smart way. It’s not going to be in a blanket way. We’ll do our best to mitigate any volume impacts from increased pricing. But it is a cost; it is a real cost that ultimately will be borne by the customer.”

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