The retail and consumer team at private equity firm General Atlantic has settled in — as the acquisition of Too Faced Cosmetics this year attests — and now it’s ready to move ahead and build on its portfolio.

To help with that effort, Andrew Ferrer was promoted to principal. Ferrer co-led the investment in Too Faced and before joining General Atlantic last year was a principal at Sycamore Partners, were he also focused on retail and consumer investments such as Kurt Geiger.

General Atlantic invested in Tory Burch in 2012 and in 2014 increased its profile in the consumer and retail space, hiring Andrew Crawford away from Advent International to head up the business.

Crawford said General Atlantic continues to kick the tires at apparel, beauty and restaurant companies as well as health and wellness-related food and beverage firms. Two-thirds of the firm’s investments are for minority stakes.

“We continue to look for very high-growth companies and leading brands with the goal of investing $400 million to $700 million in equity a year,” said Crawford.

“We’re looking to invest, call it $150 million to $500 million per investment,” he said. “We’re seeing today more opportunities along the smaller side of that range.”

General Atlantic was said to be weighing an investment in Alexander Wang, but those discussion were said last month to have gone quiet, something that’s not uncommon in the give and take of designer deal-making.

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