By  on September 25, 2018

Running a sustainable beauty business isn’t always easy, but it will soon be the norm if brands commit to innovation and get consumers on board, leaders from brands including Sana Jardin, Neal’s Yard and Unilever’s Love Beauty and Planet said on Tuesday.

CEW (UK) and Givaudan hosted a talk in London called “Celebrating Sustainability in the Beauty Industry,” with brand leaders agreeing that sustainability can be difficult — and sometimes expensive — but the key is to take small steps, build greener policies into the business plan and set clear goals.

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