Goody’s Family Clothing Inc. has named Paul White as chief executive officer and a member of the board. White will oversee all strategic and operating aspects of the company.

The 30-year retail veteran has experience in merchandising and marketing at department store and big-box retailers. Most recently, he held senior management jobs at ShopKo, ranging from chief merchandising officer to president and interim chief executive officer. Prior to ShopKo, White was a senior official at the former Famous-Barr and Lazarus chains.

The privately held Goody’s, based in Knoxville, Tenn., is a moderate-priced family apparel chain with 378 stores in 20 states. The company is owned by GMM Capital LLC and PGDYS LLC. Prentice Capital Management is the managing member of PGDYS.

Mario Ciampi of Prentice, said: “We were seeking a strong leader who can unite our team and affect change; we are delighted to find in Paul a strategic visionary with a vast merchandising background and passion for the retail business. We feel confident his understanding of the middle-American consumer will spark the results we aim to achieve this year and beyond.”

“I am very excited about the opportunities in Goody’s future,” said White. “As a regional retailer, the company has had an intimate relationship with its customer base and is poised to reestablish that position. I look forward to working with Prentice and the entire talented team to reposition the company for growth.”