MILAN — Italian legwear, innerwear and beachwear company Gruppo Calzedonia logged another year of growth in 2019. On Monday, the group released its preliminary figures for the 12 months ended Dec. 31, which showed a 4.7 percent increase in revenues to 2.41 billion euros. This compares with 2.3 billion euros at the end of December 2018.
The group, which controls the Calzedonia, Intimissimi and Tezenis labels, as well as knitwear brand Falconeri, bridal line Atelier Emé and wine retailer Signorvino, has been expanding in foreign markets and exports last year represented 56 percent of total sales. In 2019, Calzedonia opened 188 new stores, of which 138 outside Italy.
The countries that saw more openings were China, Russia, France, Germany, Japan and the U.S. At the end of December, the group had a total of 4,859 stores, of which 3,103 outside Italy. The group is present in 54 countries, and it intends to pursue a consolidation in the main European markets.
Founded in Verona in 1986, the group has worked over the years with the likes of Julia Roberts, fronting Calzedonia ad campaigns; Sarah Jessica Parker, for Intimissimi ads, and Chiara Ferragni, Calzedonia’s beachwear brand ambassador.
Calzedonia has also been boosting its online distribution. Last year, investments of more than 200 million euros were channeled into its technological and digital infrastructures, its retail and e-commerce channels, with the goal to integrate them seamlessly, and on production.
The company operates production sites in Italy, Sri Lanka, Croatia, Romania, Bulgaria, Serbia, Bosnia and Ethiopia. The latter, called Itaca Textile plc and opened in 2018, is located in Macallè, in the Tigrai region, and is part of a of a humanitarian initiative promoted by the group and Fondazione San Zeno, created in 1999 by Calzedonia president and founder Sandro Veronesi.
Last year, Falconeri strengthened its international presence with the first openings in China, France, Japan, Spain and the U.S.
In Italy, the company will continue to develop Intimissimi Uomo, its retail network dedicated to men’s underwear, Signorvino and Atelier Emé. At the same time, it is working on revamping and updating Calzedonia, Intimissimi and Tezenis stores and it is evaluating to open Signorvino banners outside Italy, eyeing Eastern Europe, for example.
The group became a signatory of the Fashion Pact on Oct. 25.