By  on June 22, 2006

PARIS ­— Hennes & Mauritz is moving out of its box once again.

The Swedish fast-fashion giant — which pioneered collaborations with designers Karl Lagerfeld and Stella McCartney — said Wednesday it would introduce a new “niche” format next year. Details were sparse, but the stores will operate under a separate brand name yet to be revealed. Nils Vinge, H&M’s head of investor relations, suggested the new brand would be more expensive and more fashion-forward than H&M’s existing offerings.

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