Haggar Clothing Co. has acquired certain private label assets of Neema Clothing Ltd. and, as part of transaction, added the Bert Pulitzer license for a number of men’s tailored clothing categories.

This story first appeared in the February 22, 2011 issue of WWD. Subscribe Today.

Financial details of the deal weren’t disclosed.

“We purchased the men’s private label dress and clothing business Neema has developed with several department store retailers in the country,” said Paul Buxbaum, chief executive officer of Dallas-based Haggar. “This purchase enables Haggar to leverage its experience as a leading developer and supplier of men’s dress clothing.”

The rights to the Bert Pulitzer name were licensed to Haggar by Global Licensing Co. LLC and include men’s suits, sport coats, blazers, topcoats, tuxedos, vests and tailored slacks bearing the Bert Pulitzer trademark. Neema, based in New York, had held the license for 15 years.

“The Haggar brand is a staple in the men’s dress and tailored category with long-standing consumer preference and awareness,” said Jon Ragsdale, senior vice president of marketing and merchandising at Haggar. “The addition of Neema’s private label business, including the Bert Pulitzer brand, will enhance the remarkable growth Haggar Clothing Co. has experienced in recent years.”

Haggar was publicly held before its 2005 sale for $212 million to Infinity Partners, Symphony Holdings and Perseus LLC. Buxbaum took the reins as ceo two years ago.

Neema’s brands include Haspel, BCBG and Emanuel Ungaro, and its principal retail accounts include Macy’s, Bloomingdale’s, Dillard’s, Lord & Taylor, J.C. Penney, Nordstrom, Belk, Hudson Bay, Von Maur, Sears, Boscov’s and Bon-Ton.

Officials at Haggar and Neema were unavailable on Monday to discuss the account structure of the private label business.

The Bert Pulitzer brand was owned by Meshulam Riklis’ Rapid-American Corp. prior to the establishment of Global Licensing. Bert Pulitzer serves as partner and director of design for XMI Corp., a men’s furnishings and sportswear company based in Stamford, Conn.

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