By  on March 20, 2019

PARIS — Though few will admit it, many luxury brands rely on marketing teams to drive design. Some deploy huge advertising budgets to launch new products. Hermès International, on the other hand, is making the human touch its main selling point as it prepares to cross the threshold of 6 billion euros in revenues this year.

Hermès chief executive officer Axel Dumas on Wednesday underlined the importance of craftsmanship as the maker of Birkin bags and silk scarves reported a 15 percent rise in net profit last year on the back of strong demand for its products, especially among Chinese consumers.

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