By  on March 21, 2018

PARIS — The idea of Hermès embracing social shopping could not be further removed from the ivory tower many luxury brands sheltered in when the online realm first encroached.

But with deep-pocketed, digital-influenced Chinese Millennials among the house’s growing customer base, it could soon become a reality, Hermès chief executive officer Axel Dumas told analysts and journalists gathered at the company’s headquarters here on Wednesday.

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