By  on September 10, 2019

Herschel Supply Co. — the buzzy backpack maker that’s expanded into fashion — is on the hunt for a buyer.

Numerous financial sources said J.P. Morgan has been out helping the company look for would-be suitors. The firm, founded by brothers Jamie and Lyndon Cormack in 2009, is said to be “asking for a very, very steep price” and has drawn more interest from private equity firms than strategic operators.

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