NEW YORK — Tommy Hilfiger Corp. has named two executives to its marketing and communications teams.
Marybeth Schmitt has been appointed senior vice president of communications for Tommy Hilfiger USA, a new post. She will oversee communications for all Tommy Hilfiger product and licensed divisions, including public relations, corporate communications, brand events and sponsorships.
Schmitt was vice president of communications at Kate Spade for three years. Previously, she was p.r. director at Gucci and vice president of p.r. at KCD for five years.
Vivien Kronengold joins Hilfiger as senior vice president of marketing. She is responsible for advertising, marketing, media, Internet and brand strategy for all apparel and licensed product divisions. Most recently, she was vice president of marketing at Polo Ralph Lauren. She had been senior vice president, account director at the ad agency BBDO New York.
She succeeds Celia Rao Visconti, who became senior vice president of marketing and communications at Andrew Marc.
Schmitt and Kronengold report to Avery Baker, executive vice president of global marketing.