H&M Hennes & Mauritz

PARIS — Amid a global outpouring of anger and concern over wildfires in the Amazon rainforest, Hennes & Mauritz is to stop sourcing leather from Brazil.

“Due to the severe fires in the Brazilian part of the Amazon rainforest, and the connections to cattle production, we have decided to place a temporary ban on leather from Brazil,” the Swedish fashion giant said in a statement. “The ban will be active until there are credible assurance systems in place to verify that the leather does not contribute to environmental harm in the Amazon.”

While the majority of the group’s leather is sourced in Europe, with only a small proportion coming from Brazil, according to H&M, the move comes as fashion companies are under pressure to demonstrate to consumers that they are working to improve their environmental track records.

LVMH Moët Hennessy Louis Vuitton in late August jumped to participate in efforts to fight the fires, pledging 10 million euros to the cause, with most funds supporting a fleet of Canadair aircraft to douse the flames.

The sum was part of a financial aid package set up by French President Emmanuel Macron during the Group of Seven summit in Biarritz.

H&M in April added supplier information to clothing sold online including what material was used to make the garment, the country where it was produced, the supplier name and information about the factory.

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