IBM said today that it is predicting double-digit growth for Cyber Monday sales. Capitalizing on the momentum built from robust Black Friday sales, IBM said it found that pre-online sales were already up 10 percent compared to profits last year. The popularity of the seasonal sales has spread internationally, driving global consumers to participate in major spending.
Retailers are getting smarter and hopping on the engagement bandwagon. IBM reported that approximately 405 million e-mails sent on Black Friday and mobile push notifications and outreach is on pace to surpass 2015’s numbers by 35 percent.
International shoppers are hiking up the profits this holiday buying season — online sales for global retailers on Thanksgiving Day increased by nearly 24 percent compared to last year. What’s more, global retailers also rode the gravy train with Black Friday deals as well — securing over 28 percent improvements year-on-year.
According to IBM’s forecasts, stateside retailers also hit it big on Thanksgiving Day and Black Friday — online sales for U.S. retailers increased by about 12 percent and 10 percent, respectively.
The buck didn’t stop there, either. Global online shoppers continued to scoop up items throughout the weekend, leading to a rise in profits approximately by 20 percent compared to last year. U.S. online consumers drove more than nine percent increase over the weekend as well.
IBM noted that Cyber Monday will likely accrue double-digit growth compared to 2015’s online profits. Additionally, IBM stated that during November and December overall online profits will increase by almost 14 percent compared to last year.
“It is clear, online shopping during the U.S. holiday period has become a global phenomenon[…],” said Harriet Green, general manager IBM Commerce. “The pace at which consumers demand personalized service across multiple channels requires new levels of cognitive capabilities on everything from consumer behaviors, inventory management, marketing and an organization’s supply chain.”
IBM supports more than 17,000 companies worldwide with its full spectrum of cognitive engagement services. Its Holiday Readiness team is servicing 41 percent more clients than last year as online shopping only increases.