Nick Graham and Iconix are back together again.
This story first appeared in the October 13, 2014 issue of WWD. Subscribe Today.
Last week, Iconix Brand Group acquired an interest in NGX, which owns the trademarks for the Nick Graham brand, a deal that reunites Graham, the irreverent entrepreneur and founder of Joe Boxer, with the company that purchased that brand in 2005.
Graham declined to disclose the financial details of the latest deal but said the investment will allow the Nick Graham brand to license a wide variety of apparel and accessories, both nationally and internationally. The label launched nine months ago as a men’s dress shirt and neckwear company.
“It’s really coming together to become the company it was envisioned to be,” said Graham. “We’re looking at a very commercial, department-store-oriented brand.”
The label, he said, will be wholesaled to accounts such as Lord & Taylor along with Macy’s, where it will launch on Tuesday. In typical Graham fashion, the launch will include a parade with a marching band, color guard, cheerleaders and identical twins dressed in Nick Graham apparel.
“I don’t know anyone else having identical twins lead a parade,” he said. “What we bring is reverence, fun, but always a quality of style.”
Graham said on Halloween he’s planning to stage a fashion show at the Statue of Liberty with three helicopters circling New York City, with an 80-foot bow tie suspended from them.
Going forward, Graham said, the brand will build a full lifestyle business, with men’s tailored clothing, small leather goods, fragrances, eyewear, footwear and underwear. Women’s and children’s wear are also in the cards down the road, along with a possible retail store.
“I haven’t worn underwear in years,” Graham said (perhaps revealing a bit too much information). “I know I started [Joe Boxer] but I start companies because I’m too cheap to buy clothes.”