Consumers keep heading online.
In fact, this season has been bright and merry for online retailers as an increased number of shoppers bought holiday gifts on the Internet.
That’s according to a recent report by eShopWorld, a global e-commerce platform.
The report looked at consumer habits during this year’s holiday shopping season, running from Nov. 15 to Dec. 20, and found cross-border e-commerce sales, that is transactions between more than one country, increased 35 percent in major markets around the globe, compared with the same period last year.
Interestingly, the U.S., despite its love of shopping, didn’t even make the list. The top five countries with the largest online sales growth included European nations like the U.K. and Germany, along with Australia, Canada and Mexico.
Mexico had the biggest gains. Both sales revenue and volume of orders in the country south of the border grew by more than 119 percent, compared with 2017. Australia was second, with e-commerce sales up nearly 44 percent during the same period.
“Consumers have a stronger appetite for global brands and have become empowered to shop online globally,” Cynthia Hollen, eShopWorld’s U.S. president, said in a statement.
Meanwhile, foot traffic in physical stores was negative in November, according to a similar survey by Coresight Research.
The cross-border online shopping trend even declined in some places. Like Turkey, where the number of online orders placed was down about 13 percent, compared with the previous year, according to the survey. But the report found that the average order price grew by more than 30 percent, helping overall revenue sales grow.
In addition, an increased amount of promotions across numerous markets meant the average price of each order was down in November and December, compared with 2017. Still, the increased number of consumers utilizing online shopping meant higher returns for most sellers.