By  on March 14, 2018

ARTEIXO, Spain — It’s known as the king of fast fashion but Inditex is maintaining its fiercely disciplined approach to expansion as the retailer plots its future course in a fast-maturing market that is reaching saturation point.

The group’s strategy, as it navigates a period of uncertainty rocked by volatile global currencies and market shifts, remains centered around the optimization of stores — with a focus on flagships in prime high street locations — and leveraging digital. Its ultimate objective: a holistic, seamless integration of the two.

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