By  on June 13, 2018

PARIS — Signaling progress on the all-important digital front, Zara owner Inditex said online and store stocks will be integrated into the same system by year-end, raising the stakes not only for fast-fashion rivals but also dominant online retailers.

“This is very strategic for us, full integration of online and stockrooms,” said capital markets director Marcos López, citing the ability to offer products in stores to online consumers.

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