By  on June 12, 2019

PARIS — As Zara-owner Inditex shows signs its digital bet is paying off with improved margins, the fast-fashion giant is also quietly staking out new territory for future growth outside the realm of apparel.

The company was busy over the quarter, rolling out online platforms backed by state-of-the-art logistics systems to new markets around the world — nine in the past three months — but it also introduced a new activity: home products geared to business customers. Summing it up, the Zara Home web site — which was folded into Zara’s online apparel offering in March — advertises a new “Business” activity, with made-to-measure products, including customization to “match your corporate image,” shipping and even an extra service, styling.

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