PARIS — Fueled by the success of its youth-oriented women’s scent Burberry the Beat, sales at Inter Parfums SA soared 28 percent to 73.9 million euros, or $110.7 million at average exchange, in the first quarter of 2008.
At constant exchange, that represents an increase of 35 percent for the Paris-based subsidiary of Inter Parfums Inc.
Inter Parfums SA’s Burberry business increased 34 percent to 52 million euros, or $77.9 million, in the quarter. Growth was driven by the worldwide introduction of the Beat fragrance, fronted by British model Agyness Deyn, in March, and by the good performance of the brand’s six other scents, the firm stated Thursday.
While it didn’t break out numbers for its Lanvin fragrance business, Inter Parfums SA said it performed in line with targets.
Due to a good showing by its First scent, Van Cleef & Arpels fragrances, meanwhile, exceeded forecasts with sales of 5 million euros, or $7.5 million, in the quarter.
By geographic zone, Inter Parfums SA’s sales in Europe grew 33 percent; in Asia, revenues spiked 56 percent, and despite a difficult North American market, the firm said its business there recorded double-digit growth.