NEW YORK – A three-alarm fire erupted early Sunday morning in a five-story building of loft residences at 125 Fifth Avenue, which houses an Intermix boutique on the ground level.

The building was heavily damaged by the fire, and there was extensive damage to the store, which recently had undergone a major renovation. Since the fire occurred at about 6 a.m., Intermix was closed and there were no employees or customers present. There were no injuries to other people in the building, a spokesman for the Fire Department of New York said, adding the fire was ruled not suspicious and electrical in nature.

Khajak Keledjian, Intermix’s chief executive officer, said it was impossible to assess the damage now because the building is closed off.

Intermix’s Fifth Avenue store is its first and oldest location, having opened in 1993. The 2,500-square-foot store did about $2,500 in sales per square foot, Keledjian said. The value of the inventory in the store at the time of the fire was about $2 million, Keledjian said, noting that Intermix carried more than 200 vendors, including Chloé, Matthew Williamson, Diane von Furstenberg, Catherine Malandrino and Michael Kors.

Keledjian and his brother Haro decided to close the store earlier this year and give it a full facelift. After six weeks in a temporary space, Intermix resumed business at 125 Fifth Avenue on March 10.

“We fully gutted the store,” Keledjian said. “Now we’ve just got to start all over again. A temporary store may be one of the options now. Once we hear from the buildings department, then we can work accordingly.”

This story first appeared in the March 28, 2006 issue of WWD. Subscribe Today.

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