Jakks Pacific Inc. has acquired children’s skin-care and makeup brand C’est Moi.
The brand is meant for children between ages four and 12, and makes products that are formulated specifically for kids’ skin. It started after founder Jessica Tang’s child got a rash when using adult cosmetics for a ballet recital.
“Jakks has always been a consumer products-driven company with a focus on fun lifestyle merchandise for active young consumers,” said chief executive officer and chairman Stephen Berman. “Our acquisition of the C’est Moi skin-care and performance makeup line complements our diverse portfolio, as well as expands our product offerings and distribution channels outside of the traditional toy markets, while bringing innovation to new categories.”
The product line includes facial cleansers, moisturizer, sunscreen and other non-toxic products. In makeup, C’est Moi makes eye shadows, liners, powders, lip glosses, mascaras and nail polishes. The products are distributed in Singapore, Dubai, Australia and Malaysia. Jakks, which focuses on toys and other consumer products, is retaining C’est Moi management in hopes of taking the line global next year. Terms of the deal were not announced.
“Jakks recognizes the importance of balancing children’s artistic dreams with the need to provide products that are appropriate for their age. Younger and younger kids today are struggling with skin-care issues, and now more than ever parents are seeking products that will help their kids establish good skin-care habits for healthy skin for decades to come,” said Tang.
The deal comes at a busy time for beauty-related mergers and acquisitions. Also today, Coty Inc. announced a deal for GHD, a hair-tools business. Buyers are also flocking to makeup company Becca Cosmetics and skin-care business Drunk Elephant, sources have said.