By  on November 15, 2019

José Neves wears many hats at Farfetch, including founder, chief executive officer and co-chair — in addition to cheerleader and Wall Street punching bag — but his most important job right now might be explainer in chief. 

Coming into third-quarter results Thursday afternoon, Neves needed to reassure investors that the evolution of Farfetch with the addition of New Guards Group, a brand platform that holds the license for Virgil Abloh’s Off-White, was a step in the right direction. 

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