LONDON — Joseph, one of the U.K.’s leading designer-label retailers and a wholesaler of its own private label, has plucked its new creative director from the Burberry design studio.

The company has named Alison Buddenhagen as creative director, a position formerly held by the company’s founder, namesake and longtime owner, Joseph Ettedgui.

A Joseph spokeswoman said Buddenhagen will be “carrying on and continuing” Ettedgui’s work and will be responsible for the overall creative vision of the brand.

Buddenhagen, 36, took up her new position earlier this month, and reports directly to Marc Forestier, managing director of Joseph.

Previously, Buddenhagen was creative director of the Thomas Burberry collection, Burberry’s youthful, lower-priced line. Buddenhagen has also worked at Calvin Klein and Giorgio Armani.

Joseph currently has more than 20 stand-alone stores around the globe, including units in London, Tokyo, Paris and New York, and more than 30 in-store boutiques in department stores. It wholesales in 35 countries.

Last year, Onward Kashiyama, the Tokyo-based fashion manufacturer, retailer and distributor, purchased 100 percent of Joseph in a deal valuing the U.K. retailer at $258 million. Previously, Joseph had been owned by Compagnie Nationale à Portefeuille (CNP), an investment firm.

This story first appeared in the June 22, 2006 issue of WWD. Subscribe Today.

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