Julep Beauty has raised $30 million in a Series C financing round.

The round was led by Azure Capital, Madrona Venture Group and Altimeter Capital.  Existing investors Andreesen Horowitz and Maveron also participated in the round.

The total raised so far by Julep is $56 million.

The company said it will use the financing to fund e-commerce innovation. The company is known for its research and development of products, and bringing them to market in a shorter time frame than usual.

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