NEW YORK — Kayser-Roth Corp., continuing its companywide streamlining, has sold its 13 Rolane family apparel outlet stores and plans to close its 29 No Nonsense factory outlet stores by the end of the year.
The Rolane stores have been sold to Rolane Factory Outlets, a new corporation owned by Joseph Horne, who was president of the No Nonsense Factory Outlet division. The division included the Rolane stores along with the factory outlets, employing 308 people in 18 states.
The closing of the 29 outlet stores will result in the loss of about 180 jobs, said Gary Malloch, president and chief operating officer of Kayser-Roth. The remaining employees are with the Rolane stores.
Horne noted that while the Rolane outlet stores would be operated independently from Kayser-Roth, they will continue to carry Kayser-Roth products.
Rolane outlet stores, freestanding units of 10,000 to 25,000 square feet, are considered destination locations. They are in the South, including nine in North Carolina. The No Nonsense stores, ranging from 1,800 to 2,500 square feet, are primarily in outlet shopping malls and sell only Kayser-Roth hosiery products.
News of this development followed last month’s announcement that Kayser-Roth plans to cut 100 administrative and sales jobs across the company over the next year. Although Kayser-Roth was acquired in January by the Mexican hosiery company Grupo Synkro, Malloch as well as officials at Grupo Synkro say planning for these restructuring moves began under Kayser-Roth’s previous owner, Collins & Aikman.
Malloch said that while the latest cutback was “a difficult decision,” it was necessary because “for Kayser-Roth to compete effectively in today’s environment, we must focus our resources and business plans on manufacturing and marketing core legwear products through primary channels of distribution.”
“These moves are directly in keeping with our 1994 operating strategy to create a single, leaner, more strategically focused company,” he said.
Besides the No Nonsense brand, Kayser-Roth holds the licenses for Calvin Klein, Hue and Burlington legwear.