By  on February 12, 2020

PARIS — Kering has scaled back its investment and activities in China as a result of the coronavirus, but expects Chinese consumers to bounce back quickly once the epidemic is under control.

With half of its stores in China closed and the other half operating with shorter opening hours, the luxury group is redirecting inventory to other regions, reviewing product launches, pushing back store and pop-up openings, and postponing social media campaigns.

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