NEW YORK — Anne Waterman is on the move at Michael Kors (USA) Inc.
Waterman, Kors’ top public relations executive and right-hand woman, is changing roles from senior vice president of global communications to senior vice president and fashion director, a new post. Billy Daley, publicity director at KCD, is taking over Waterman’s responsibilities and will join the company as vice president of global communications on Feb. 13.
Waterman joined Kors nine years ago and has been in charge of several areas, including p.r., marketing, special events, advertising, media buying and creative services. Her new role will be strategic and will include directing the overall creative brand presentation at retail and creatively overseeing the label’s soon-to-be-launched catalogue and e-commerce site.
“In my nine years here, I have had the great opportunity to change and to grow and learn,” Waterman said. “This is the next great step … one that is dynamic and interesting.”
Kors has three Collection stores, though the company plans to grow its network of boutiques, Waterman said.
“With our renewed focus on our global retail network as the cornerstone of our company’s growth and image, we could not think of a better candidate,” Kors said in a statement.
Daley, meanwhile, comes to Kors with extensive communications experience. At KCD, he worked with clients such as Marc Jacobs, Puma, the Council of Fashion Designers of America, Versace and Shagg Downtown. Prior to KCD, he was Dolce & Gabbana’s senior manager of special projects, and before that, Isaac Mizrahi’s p.r. manager. At Kors, he will be in charge of areas such as p.r., media buying, marketing, special events and VIP services.
Waterman and Daley will report to Kors and chief executive officer John D. Idol.