Kosås has received its Series A round of funding.
Today, the Los Angeles-based clean beauty brand announced it has received investment from CircleUp Growth Partners, an investment firm focused on early stage consumer brands. Terms of the investment were not disclosed.
“With this first infusion of outside capital, we plan to build on the strong foundation we have created since our inception two years ago, while fueling our growth trajectory with a narrative driven content strategy, innovative product development and expanded distribution through key retail partnerships, as well as our own direct-to-consumer channels,” said Sheena Yaitanes, founder of Kosås.
Since it launched in 2015, the brand has seen sales double in 2017 and expects sales to triple in 2018 as it expands distribution with retailers, like Violet Grey, Goop, Revolve and Bloomingdale’s, among others. The investment will help continue this growth and aid in the brand’s expansion domestically and internationally.
“Yaitanes has an incredible vision for Kosås and is the type of passionate entrepreneur that we are fortunate to partner with,” said Alison Ryu, managing director at CircleUp Growth Partners. “The natural beauty landscape continues to grow rapidly as consumers seek out clean label, high-performance cosmetics. We couldn’t be more excited to partner with Kosås on this journey.”
Kosås is expanding its distribution to the U.K., Singapore, Australia and the Middle East and is looking to increase its footprint in other markets. The brand has plans to launch new products this year and expand its marketing and communications strategies to generate more awareness among consumers.
CircleUp Growth Partners uses Helio, its proprietary technology asset, to identify innovative brands with differentiated products and provides entrepreneurs with resources and data-driven insights to grow their businesses. It currently has investments in other beauty and wellness brands, including Hum Nutrition and Supergoop.