NEW YORK — L’Oréal USA’s SalonCentric Division has supplemented the company’s professional salon products distribution network with the acquisition of C.B. Sullivan Co., a New Hampshire-based distributor.

This story first appeared in the June 2, 2010 issue of WWD. Subscribe Today.

L’Oréal said C.B. Sullivan’s net sales for fiscal year 2009 were approximately $50 million.

C.B. Sullivan, founded in Manchester, N.H., 63 years ago, was converted to a professional salon distributor in 1980 when the founder’s son bought the business in 1980 and added L’Oréal’s Matrix brand to its mix. The deal brings L’Oréal closer to the salons and stores C.B. Sullivan services in Vermont, New Hampshire, Maine, Connecticut, Rhode Island and Massachusetts.

Paul Sharnsky, president of SalonCentric, which is based in Clearwater, Fla., said C.B. Sullivan’s “established territories in the Northeast complement our existing coverage in other parts of the country. This acquisition is a natural fit for both of us.”

The distributor employs 270 people and has 29 professional sales consultants and 31 professional stores. Over the past three years, L’Oréal’s Professional Products Division has made acquiring distributors a strategic focus to building better relationships with stylists and salons, and also to better control diversion.

Since that time, the company made a number of strategic acquisitions, including Beauty Alliance, headquartered in Clearwater, Fla.; Maly’s West in Valencia, Calif.; Columbia Beauty Supply in Charlotte, N.C.; Idaho Beauty & Barber in Boise, Idaho; Marshall Salon Services in Dixon, Ill., and Maly’s Midwest in Grand Rapids, Mich.

load comments
blog comments powered by Disqus