By  on September 4, 2019

MILAN — “There is something magical about La Perla.”

Despite this abstract quality, group chief executive officer Pascal Perrier expressed a razor-sharp focus on the steps that need to be taken to restructure the brand. “We have to go back to the fundamentals,” he told WWD on Wednesday, following the revelation earlier in the day that La Perla Fashion Holding N.V. planned to list its shares on the Euronext Growth Market, operated by Euronext Paris. Trading is expected to begin on or around Sept. 6.

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