French activewear company Le Coq Sportif plans to install product life cycle management software, or PLM, to produce more lines faster.

This story first appeared in the December 21, 2007 issue of WWD. Subscribe Today.

The rollout, set for early next year, will support Le Coq Sportif’s efforts to restructure and expand.

“The reason for buying such software is to build the platform for our future growth,” said Nicolas Menrath, vice president of operations. “We are doing it to get better control over our business and design activity.”

With all the data in one place, communication will be more efficient among the Paris marketing office, headquarters in Strasbourg, France, and suppliers in Europe, Asia and Turkey. With better collaboration, the company will be able to react more quickly, Menrath said.

In addition, Le Coq Sportif intends to grow by introducing lines around themes such as tennis. With the new software from Centric Software Inc., “we will be able to expand the different lines in a more controlled way,” Menrath said.

It takes the company about 18 months to create a collection, which is typical for an activewear firm. The company hopes to reduce the cycle to a year, Menrath said.

In October, Centric Software started shipping a PLM suite for the apparel industry combining tech packs, sourcing and management. An earlier version of the tech pack program came out in 2006. The new applications can be used to plan lines and manage costs. The San Jose, Calif.-based company started with project management software in 1998 and has thousands of customers. Twelve apparel companies use its tech pack software.

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