Urban Outfitters Inc. is shuttering the Leifsdottir wholesale business and will sell the brand through its Anthropologie stores and its direct-to-consumer business.
Johanna Uurasjarvi, creative director for the brand, was named executive creative director of Anthropologie product design.
The brand still was available on the Web sites of Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus and Nordstrom Wednesday. Wholesale deliveries will stop after the spring season.
“This change gives us the best opportunity to maximize the brand equity of the Leifsdottir label, and we are excited to welcome Johanna back to the Anthropologie business,” said Glen Senk, chief executive officer of Urban Outfitters. The company expects to record roughly $2.7 million in one-time costs to dispose of some of the brand’s assets and inventory.
Leifsdottir, traditional Scandinavian surname that means “daughter of Leif,” launched for fall of 2008.
Urban Outfitters also said that its comparable-store sales were down by a percentage in low-single digits so far this quarter.