By  on February 7, 2018

Levi Strauss & Co.’s namesake — a quintessentially American brand facing a befuddled market at home — has grown well beyond its own borders and found the international scene welcoming and profitable.

“This is a different company today than it was five or six years ago,” Chip Bergh, president and chief executive officer, told WWD, touting strong sales gains in 2017, with some extra momentum in the fiscal fourth quarter. “This is the first year where the United States is less than half of our business, the international business has been growing at a faster rate. [Direct-to-consumer] is now more than 30 percent of the business. All of these businesses are higher gross margin businesses for us, so we feel really good about our strategies, they’re clearly working.”

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